855-AVECTRA (855-283-2872)

Donor Retention and Engagement Scoring: More Than a Number

Wednesday, April 17th, 2013

1:00 PM - 2:30 PM ET; 10:00 AM - 11:30 AM PT
Presented by:
John Clese, Director of Product Marketing, Not For Profit, Avectra
Jay Love, Senior Vice President, Avectra

Imagine if you could predict which donors are unlikely to increase their gift next year? What if you could report on your nonprofit’s most valuable constituents, taking into consideration their event attendance, volunteer involvement, social media influence, and donations? Or, simply double the lifetime value of your current donors?

Let us show you.  Join us to learn how fundraising organizations are developing their own engagement scoring programs, how your organization -- no matter its size or budget -- can begin objectively measuring engagement, and how to create a business plan to identify and re-engage your under-engaged constituents.

This webinar will explore the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. 

Highlights Include:

  • Be able to explain the importance of engagement to stakeholders
  • Understand and be able to apply a framework for computing engagement from existing CRM data
  • Be able to apply strategies that target less engaged constituents to get them more engaged
  • Learn how exciting and fruitful the use of donor retention tools and donor loyalty techniques can be to fundraising results
  • See how the daily use of such a program can positively impact your organization’s fundraising results
  • Merge the importance of donor engagement to donor retention goals

 


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