Avectra Book of the Month – Donor-Centered Fundraising
First published in 2003, Donor-Centered Fundraising became a nonprofit classic (now in its 5th printing) because it set forth a groundbreaking fundraising methodology that challenged a host of traditional approaches. With researcher/author Penelope Burk scheduled to publish her next book (Donor-Centered Leadership) later this year, now is the time to familiarize yourself with Donor-Centered Fundraising if you have not yet done so!
In Donor-Centered Fundraising, Penelope Burk presented the American fundraising industry with its first and only statistically-based assessment of the state of fundraising and the future potential of a donor-centered approach to raising money.
Her comprehensive study of donor communication, recognition and relations paints a clear picture of the kind of relationship that donors are seeking and defines donor-centered fundraising as the essential methodology for keeping donors long term.
Download Chapter 3 of Donor-Centered Fundraising now!
Download This Complementary Chapter Now!