As 2012 draws to a close, it’s a great time to think about lessons learned from 2011, and look ahead for planning the coming year. Will your organization be on the cutting edge, or lag behind?

The Future of Nonprofits is the latest from David J. Neff and Randal C. Moss, and features case studies, interviews, and invaluable tips and tricks for nonprofit organizations to take their communications strategies to the next level. Learn from leaders in the nonprofit world like NTEN and the Capitol Area Food Bank (CAFB) on launching key campaigns and more. Read on to learn how innovation drives success, strategies for boosting awareness and donor engagement, developing the right organizational structure, finding the right staff to move your initiatives forward, and implementing the right tools for your organization to come out on top.

The Avectra Book of the Month selection features a free download of Chapter 10: The Future of Communications. In this chapter, you will look beyond the immediate future and think about how the choices you make today will impact your organization very far into the future. Recognizing a rising trend and imagining the possibilities that it could produce is an innovative and necessary strategy for success.

“Moving forward, fundraisers will need to become more sophisticated in combining both traditional channels and new media while also investing in the proper tools and resources to ensure all fundraising programs are truly integrated and meet the ever-changing communication preferences of donors.”
– Lisa Goddard, Capitol Area Food Bank

This chapter will touch on:

• Moving Beyond Social Media
• Geolocation Trends
• Monitoring Technology
• Data and Data Segmentation
• Advertising and a True Call to Action
• The Total Loss of Privacy: The New Reality Needs a New Methodology

The bottom line is that the way we communicate is changing at such a rapid pace that it is impacting every nonprofit’s ability to conduct its business on a daily basis. Get ahead of the game and read this book.

This complementary chapter is from Avectra’s December Book of the Month selection and is available to download now!

Also, save the date for a webinar with both authors on Thursday, January 12th at 2:00 PM ET!

About the Authors, David J. Neff and Randal C. Moss

David J. Neff has been doing things that have never been done in nonprofits for the last 10 years. He is currently the creator and CEO of the nonprofit Lights. Camera. Help., a nonprofit organization dedicated to encouraging cause-driven organizations to use film and video to tell their stories. He is the current President of the Social Media Club Austin, as well as a Senior Digital Strategist consultant for a variety of startups and nonprofits and a co-founder of internet start up HelpAttack! He was the American Marketing Association Nonprofit Social Media Marketer of the year for 2009 as well as being named one of the top 20 Social Media people in the state of Texas for 2009 by the Austin American Statesman.

Randal C. Moss pioneered the use Virtual Worlds for raising revenue, driving brand recognition, and managing relationship for nonprofit organizations. He was a national presenter for the American Marketing Association from 2006-2008, and a 4 time presenter at SXSW. Randal is involved in the Cincinnati Social Media Club, and the Social Media lead for TEDxCincinnati. He has consulted with Johnson and Johnson, the State Department and testified to the U.S. Congress on digital media marketing. Randal is currently the Social Media and Digital Marketing Manger at MWV.