Social CRM for Associations: Use Cases and ROI

Social CRM for Associations was the hot topic at the ASAE Annual Conference in St. Louis – not only in the Social CRM session presented by Lindy Dreyer of SocialFish, but also in the hallways, during meals, and at the Avectra booth in the exhibit hall.

See for yourself what the buzz was all about by downloading ROI and the Impact of Social CRM - 12 Forward-Looking Use Cases.

Social CRM for Associations is the most positive and exciting member-industry technology of the decade, and SocialFish has spent much of the past year exploring what it is and what it will mean to associations of all kinds.

In this white paper, SocialFish principals Lindy and Maddie distill hundreds of conversations with association professionals into an easy-to-digest overview of specific ways that associations like yours will take advantage of these new capabilities to recruit new members, better understand current members, improve programs, reduce staff workload, save money, and more!

This is the second white paper in a SocialFish series on Social Customer Relationship Management (Social CRM) for Associations. The first white paper defined the concept of Social CRM and outlined the basic work and the basic technology behind it.

In this second paper, they take the explanation a step further and share a dozen of the use cases described to them by association colleagues who read the first paper and shared how they would apply these new capabilities to their own situations.