Avectra Book of the Month – Return on Impact
“Having heard David Nour speak several times, I’ve found him to be insightful, pragmatic, and poignant in simplifying the complex, and bringing thought leadership to his focus on strategic relationships. Return on Impact will similarly make the reader think about the quantifiable outcome of social media and social collaboration.”
– John Graham IV, FASAE, CAE, President & CEO – ASAE: The Center for Association Leadership
Access to information is instantaneous. Social tools put professional networks within arm’s reach. With that context, what are the leadership strategies that will allow your organization to create and support differentiating value and to nurture ongoing relationships with your members?
To find out, bestselling author David Nour teamed up with the ASAE Foundation to extend his bestselling book Relationship Economics, to the quantifiable outcome of social networking, social media, and social collaboration.
In Return on Impact, David charts the implications of a socially enabled world and reinvention – in structure and governance, talent acquisition, listening practices, and business and revenue models – that leaders of organizations must undertake to fuel growth in the next decade.
The context for this book is today’s social-media or an orientation to particular networking tools. It is a strategy resource designed to show you what will set competitors apart.
“Whether you call them members or customers, if you want to engage them more effectively, impact them more intently, and transform them more consistently, you need to read Return on Impact now!””
– Daniel Burrus, author of the New York Times best seller Flash Foresight
Download Chapter 1 of Return on Impact now!
About the Author, David Nour
David Nour is the thought leader on Relationship Economics® - the quantifiable value of business relationships. In a global economy that is becoming increasingly disconnected, The Nour Group, Inc. has attracted consulting clients such as KPMG, Siemens, Gen Re, HP, and over 100 marquee organizations in driving unprecedented growth through unique return on their strategic relationships. David has pioneered the phenomenon that relationships are the greatest off-balance-sheet asset any organization possesses, large and small, public and private.
He annually delivers 50 global keynotes at leading industry association conferences, corporate meetings, and academic forums. David's unique perspective and independent insights on Relationship Economics® have been featured in a variety of prominent blogs and publications including The Wall Street Journal, The New York Times, FastCompany, Knowledge@Wharton, Associations Now, Entrepreneur, and Success magazine. He is the author of several books including thebestselling Relationship Economics, Connectability, The Entrepreneur's Guide to Raising Capital and now, Return on Impact: Leadership Strategies in the Age of Connected Relationships.
This complementary chapter is from Avectra’s December Book of the Month selection and is available to download now!


Leadership Strategies for the Age of Connected Relationships
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