Avectra Book of the Month – The Art and Science of Multichannel Fundraising

How can my nonprofit improve its fundraising results through a better-integrated marketing mix?

Find out by downloading this month’s complementary Avectra Book of the Month selection – Chapter 6 of “The Art and Science of Multichannel Fundraising”, entitled Social Media: How It Can Boost the Multichannel Campaign.

Direct mail, email, mobile, social media, video, search ... the complexity and increasing number of outreach options make it more difficult than ever for nonprofits to maintain an optimal integration of channels. The Art & Science of Multichannel Fundraising is a roadmap designed specifically to help nonprofits create and maintain a well-integrated marketing mix.

Avoid easy-to-make mistakes and maximize the reach and effectiveness of your messages! Download Chapter 6 now!

This complementary chapter is from Avectra’s October's Book of the Month selection and is available to download now!

About the Author:

Christina L. Johns is currently the online media manager for the International Fellowship of Christians and Jews. She was chosen as a “Rising Star” in FundRaising Success’ 2010 Fundraising Professionals of the Year Awards. In her free time, Christina works with a number of nonprofit organizations helping them to develop their strategy and integration of social media technology