Social CRM for Associations:
Open Community Chapter Download

Written for the complicated and quirky world of associations and membership organizations, Open Community is about how associations can—and why they should—build community in new ways.

Download Your Complimentary Chapter of Open Community by Maddie Grant and Lindy Dreyer of SocialFish to explore how to better understand the needs and preferences of the people who you typically don’t hear from, but would like to – silent members, new members, future members, industry leaders not yet in your membership, and the other interested stakeholders at the edges of your community.

Entitled “Open Community Means Empowering the Periphery”, this chapter provides a fascinating look into the latest opportunities to better understand what’s going on in your community, including six scenarios that could deliver instant benefit to your organization.

Download now! As Maddie and Lindy write, your members might just surprise you!

This chapter is part of Avectra’s Social CRM for Associations learning series, and is ready for you to download now!

About the Authors:

Maddie Grant, CAE, and Lindy Dreyer are perhaps the association industry’s most well-known bloggers on social media strategy and community building. In addition to being authors of Open Community: a little book of big ideas for association professionals, Dreyer and Grant are the principals of SocialFish, a social media strategy consulting firm which helps associations and nonprofits make the most out of social media, Maddie and Lindy call upon their career-long dedication to the member industry to produce social media results for associations and non-profits.