Avectra Book of the Month – Race for Relevance:

How can my association prosper in the future?

Find out by downloading this month’s complementary Avectra Book of the Month selection – Chapter 7 of Race for Relevance: 5 Radical Changes for Associations.

Race for Relevance provides a bold, no-nonsense look at the realities of today’s marketplace - and the fundamental changes needed for associations to prosper tomorrow.

This is a book about fundamental changes in how we operate associations. It examines:

How we need to lead and manage our organizations
How we should look at our member markets
How we might structure and deliver our programs and services

Race for Relevance is about major changes in the way we think about our associations. And it’s a book for association leaders and staff and volunteers alike-who want their organizations to thrive, not just survive.

“The most provocative and compelling book on association governance and management in a quarter century!” ~ Gary A. LaBranche, CAE President & CEO, Association for Corporate Growth

This complementary chapter is from Avectra’s August Book of the Month selection and is available to download now!

About the Authors, Harrison Coerver and Mary Byers:

Harrison Coerver is President of Harrison Coerver & Associates, a management consulting firm specializing in trade associations, professional societies and other tax-exempt membership organizations. Since 1985 Harrison has consulted with over 1,000 associations in strategy, planning, marketing and management.

Mary Byers, CAE, a former association executive, is a consultant and professional speaker. She is a member of both the American and Illinois Societies of Association Executives as well as the National Speakers Association. She is the recipient of the Association Excellence and President’s Awards from the Illinois Society of Association Executives.