Membership Software Success Kit part III:
We all want members to be more involved in our organizations, and in this latest best-seller by David Gammel, CAE, he discusses member engagement in 2011 (what it is, why it matters) and how to improve it.
In his latest book (published by ASAE), Gammel provides examples of how other associations have successfully moved people from low-value engagements 
(such as visits to their websites) to higher-value engagements such as membership, meeting attendance, and donations/sponsorship.
(such as visits to their websites) to higher-value engagements such as membership, meeting attendance, and donations/sponsorship.Download Chapter 2 of Maximum Engagement: Moving Members, Donors, and Customers To Ever-Increasing Levels of Participation to explore Gammel’s concept of the Engagement Acceleration Curve and how to move people along it by "Engaging with Intent".
This chapter is Part III of Avectra’s Membership Software Success Kit and is ready for you to download now!
About the Author:
David Gammel is the Executive Director of the Entomological Society of America. He is a past chair of the ASAE Technology Section Council and author of the books Maximum Engagement: Moving Members, Donors, and Customers to Ever-Increasing Levels of Participation and Online and On Mission: Practical Web Strategy for Breakthrough Results
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