Avectra Book of the Month – Humanize
how people-centric organizations succeed in a social world

A practical guide for realizing the true potential of social media–not for marketing, but for (association) leadership.

Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business.

Humanize takes the principles underlying social media’s growth and applies them to the way we lead and manage our member-based organizations.Leading organizational consultants Jamie Notter and Maddie Grant, CAE help you change your organization, from the culture down to individual behavior, in ways that make it more human - and more effective. Drawing on their extensive experience, Notter and Grant help you make management innovation real and doable.

About the Authors, Jamie Notter and Maddie Grant, CAE

Jamie and Maddie have been collaborating for a few years on the intersection of social media and leadership. Maddie is a well-known blogger and partner in a successful social media consulting firm working with associations and nonprofits,

SocialFish, and Jamie has been consulting to organizations on issues of leadership, conflict, and strategy for ten years. In 2009 they started to work together on the idea of the “social organization,” acknowledging that social media wasn’t just changing marketing and communications. It was challenging some of the tried and true principles of organizational leadership, structure, process, and behavior. In 2011 their collaboration came together in this book.

This complementary chapter is from Avectra’s August Book of the Month selection and is
available to download now!