Avectra Book of the Month – Social Media for Social Good A How-To Guide for Nonprofits

Based on more than 15 years of experience in nonprofit communications and 15,000+ hours spent utilizing social and mobile media, Social Media for Social Good: A How-To Guide for Nonprofits, written by Heather Mansfield and published by McGraw-Hill, is a comprehensive 256-page hardcover book packed with more than 100 best practices covering Web 1.0, Web 2.0, and Web 3.0 nonprofit communications and fundraising.

From building your e-newsletter list to finding your “Twitter voice” to launching a mobile website and texting campaign, this guide presents a step-by-step strategic plan for launching and maintaining successful social media and mobile marketing campaigns.

About the Author

Heather Mansfield is the owner of DIOSA Communications and principal blogger at Nonprofit Tech 2.0. She also created and maintains the “Nonprofit Organizations” profiles on Twitter, Facebook, MySpace, YouTube, Flickr, LinkedIn, and Foursquare, which cumulatively have more than 500,000 Friends, Followers, and Fans.

A pioneer in utilizing social media for the nonprofit sector, Heather has fifteen years of experience utilizing the Internet for fundraising, community-building, and advocacy. To date, she’s presented more than 100 social media and mobile technology trainings throughout the United States and over 500 webinars to audiences worldwide.

Heather’s career in web and e-mail communications first received national recognition when she launched her own eActivist.org in July 2000. Since then, she has become one of the leading experts on how nonprofit organizations can also use Twitter (@nonprofitorgs), Facebook (facebook.com/nonprofitorgs), YouTube (youtube.com/nonprofitorgs), LinkedIn, Flickr (flickr.com/nonprofitorgs), Foursquare (foursquare.com/nonprofitorgs), WordPress (nonprofitorgs.wordpress.com), and mobile technology to advance their online communications and development strategies.

In 2009, she was added to Twitter's much-coveted "Suggested User List" and named a “Fundraising Star of the Year” by Fundraising Success Magazine.