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"There is one absolute about Social CRM: It will be mandatory - not Optional - for the
majority of organizations." - The Gartner Group, 2011

If you don't know what Social CRM means today and why it makes every membership software (including yours) used by associations today obsolete, then you owe it to yourself and your organization to read:

Social CRM for Associations: What Association executives should know about applying social media to membership management

Meet the Authors:

Maddie Grant, CAE, and Lindy Dreyer are perhaps the association industry's most well-known bloggers on social media strategy and marketing, community building, and innovation. Authors of Open Community: a little book of big ideas for association professionals and the principals of SocialFish, a social media results for associations and non-profits.

"I admit it--I'm totally drinking the Social
CRM kool-aid"
-Maggie McGary
Mizz Information Blog
April 2011

"Social CRM is our future - and it's our
near future. The time to start planning is now."
-Holly Ross
NTEN blog
April 2011

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"There is one absolute about Social CRM: It will be mandatory - not Optional - for the majority of organizations." - The Gartner Group, 2011

Social CRM for Associations: What Association executives should know about applying social media to membership management

Meet the Authors:

Download Now

"There is one absolute about Social CRM: It will be mandatory - not Optional - for the
majority of organizations." - The Gartner Group, 2011